# Easy-to-rank niche categories (/docs/niche-research/easy-niche-categories)

---
type: Document
title: Easy-to-rank niche categories
description: Niche categories that are consistently easier to rank than others — informational, downloadable, and government-related — plus finding them with Ahrefs Content Explorer.
status: stable
order: 7.4
generated: { by: human:ahmedraza, at: 2026-09-15T18:33:56Z }
ksor:
  audience: [public]
  owner: human:ahmedraza
  approval: { by: human:ahmedraza, at: 2026-09-15T18:33:56Z }
sources:
  - id: iskills-course-notes
    title: iSkills — course notes
    resource: "iSkills SEO course notes, compiled 2025"
trust_tier: unverified
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---

Some categories of niche are consistently easier to rank than others,
wherever in the world you're targeting:[^iskills-course-notes]

- **Informational niches** — e.g. a restaurant menu.
- **Downloadable niches** — e.g. an APK (see *APK niche research*).
- **Government programs** — e.g. an electric-bike subsidy or a home-loan
  program.
- **Government certificates**
- **Government products**
- **Government portal login and account details**
- **Government bills**

These work in essentially any country — Philippines, Thailand, South Africa,
or anywhere else.

## Finding government-program niches

1. Ask ChatGPT or Claude for government program ideas, per country.
2. Use modifiers — *portal*, *login*, *status*, *registration* — inside
   Ahrefs Keyword Explorer to surface good niches around those programs.
3. Run a normal SERP analysis on the results.
4. Copy one competitor's URL and reverse-engineer it.
5. Look at its keywords for a goldmine.

## Finding niches with Ahrefs Content Explorer

A different Ahrefs tool from Keyword Explorer, useful for surfacing entire
*sites* worth reverse-engineering rather than individual keywords:

1. Open Content Explorer in Ahrefs.
2. Search a topic (e.g. "apk").
3. Filter platform to WordPress.
4. Filter by language (English, or whichever you're targeting).
5. Add a filter for minimum page traffic (e.g. 5,000).
6. Click **Show results**.
7. Look for sites with a low DR among the results, and reverse-engineer
   them.

A revision pass on this same method used a slightly different filter combo,
also worth trying: published in the **last 90 days**, platform set to
**blog**, language set to whichever you're targeting (e.g. Spanish), and DR
**up to 20** — then look for the low-DR, good-traffic sites in the
results.[^iskills-course-notes]

## A currently hot goldmine (worth revisiting, time-sensitive)

As of this course's most recent revision session, two specific leads stood
out and are worth checking again rather than trusted indefinitely:

- Searching **"portal"** in Content Explorer, filtered to **Spanish**,
  turned up niches with traffic in the millions.
- **Dominican Republic** was called out as a country whose top niches were,
  at that time, an especially good opportunity.

Market conditions like this shift — treat both as a starting point to
re-verify with fresh data, not a standing fact.[^iskills-course-notes]

[^iskills-course-notes]: iSkills SEO course notes, compiled 2025.